Project Overview

Tanya Pijar is an AI-powered feature that helps students get instant answers related to the subjects they’re learning. With its latest revamp, Tanya Pijar now comes with a more fun and engaging interface, using an AI chat format that makes interactions feel more natural, personal, and enjoyable. This project aims to enhance the user experience through a more interactive and user-friendly design.

Background

Before the revamp, Tanya Pijar had a less interactive design, with a static interface that was less engaging for students. The interface was not designed to resemble a chat, making it less intuitive. In addition, based on assumptions, users felt that the existing AI lacked personalization and was too formal.

Problem Statment

• Rigid Interface: Users felt that the previous interface and interaction with Tanya Pijar were too stiff and lacked appeal.

• Lack of Personalization: The interaction with the AI didn’t feel “personal” enough or resemble a natural conversation.

• Difficulty Engaging with AI: Users felt uncomfortable interacting with the AI because the interface didn’t provide a fun and interactive experience.

Project Objective

1. Make a more enjoyable and appealing Tanya Pijar interface using a chat-based design.

2. Deliver a more interactive and personalized experience when communicating with the AI.

3. Provide an experience that is not only informative but also entertaining, to encourage deeper user engagement.

Success Metric

1. Increase the number of users registering accounts

2. Increase the use of the "Tanya Pijar" feature

Solution

1. Chat Interface Design: Tanya Pijar now uses a more interactive chat format, allowing users to interact with the AI as if they are talking to a friend.

2. Fun and Friendly Visual Design: The interface is more colorful and cheerful with interactive elements such as emoji and light animations.

3. Adaptive and Responsive AI: Using NLP technology, the AI provides more relevant and faster responses, as well as allows users to provide direct feedback.

Design Process 🚀

Discovery Phase: Groundwork and Benchmarking

Goal: Understand the previous user experience and identify the needs to make interactions more enjoyable.

• Activities:

  • Benchmarking: Analyzing AI chat applications like ChatGPT, Gemini, AI for Kids, etc., for fun, intuitive, and interactive user experiences.

  • Analyzing how fun and interactive elements can enhance user engagement.

  • Learn how FTUE (First Time User Experience) works.

• Results:

  • Users need a more dynamic design, with the ability to interact with AI in a more natural and fun manner.

Validation Phase: Usability Testing and Continuous Feedback (Not Yet)

Goal: Optimize design and experience based on user feedback.

• Activities:

  • Conduct usability testing with different users to assess how well the new design is received.

  • Gather feedback to continuously improve the quality of interactions and ensure that the AI provides relevant and easy-to-understand answers.

• Results:

  • Users feel more comfortable and more connected with Tanya Pijar thanks to the more fun and personal design.

  
  

Impact & Outcome 📈

Increased Engagement: With a more fun interface, users interact with the system more frequently and feel more connected to the platform.

• Improved User Satisfaction: A more enjoyable and efficient learning experience leads to higher user satisfaction and motivation to continue using Tanya Pijar.

• More Human-like Interaction: Users feel that the AI "understands" them better thanks to interactions that feel more natural and responsive.

Now let's look deeper into the design!!!

Learn my thinking process, design justifications, and—finally—the visualizations. Enjoy!

Screen 1: Landing Page (Tanya Pijar)

Objective: Introduce Tanya Pijar as an AI-based learning assistant with a new design.

As a Student, I can quickly understand what Tanya Pijar is and how it can help me.

Jobs to be done:

1. Provide a brief overview of Tanya Pijar and its benefits.

2. Display a CTA button (“Start Asking”) to begin the conversation.

3. Include visual elements like a chatbot illustration to attract students' attention.

Screen 1: Chat Interface

Objective: Provide an interactive experience for asking questions and receiving instant answers in a chat format.

As a Student, I can ask questions and receive answers instantly in a conversational format.

• Jobs to be done:

  • Visual elements that are playful and encourage users to immediately ask questions.

  • Speech bubbles displaying conversations between the student and AI with smooth transition animations.

Screen 2: Question Submission Form

Objective: Make it easy for users to submit questions through a simple text input.

As a Student, I can learn how to ask questions and interact with Tanya Pijar in a conversational format.

Jobs to be done:

• Guide students to type their first question using examples.

• Explain how to get concise and detailed answers.

• Ensure students feel comfortable using the chat interface.

• A text input field with a large send button, along with elements that show the user is interacting with an AI, not just a regular form.

Screen 3: AI Answer Results

Objective: Deliver relevant answers along with options for feedback.

Design:

• AI responses are displayed in chat bubbles, with options to provide feedback or ask follow-up questions.

Screen 4: Feedback and Engagement

Objective: Encourage students to give feedback on the quality of the answers.

As a Student, I can share my experience using Tanya Pijar to help improve the feature.

Jobs to be done:

• Allow students to give feedback on their experience using Tanya Pijar, for example through simple emojis like Ok or Bad.